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Nikki Huebner


As a working mom of three boys, I have about 20 minutes to myself to get ready each morning and I became addicted to the convenience of lash extensions. They helped me look more awake: bronzer, lips, lashes - I’m ready! As a consumer of lash extensions for over four years, I did notice maintenance issues. When extensions get wet after showering or sweating, the extensions become very absorbent and clump together. When I would pat them dry with a standard terry cloth towel, the loops of the weave would snag, pull, and sometimes shed into my extensions. I would literally count the dollars I was losing per lash.

After interviewing every woman I could corner, from friends to a stranger at the store, I realized everyone with lash extensions was having these same issues. Sometimes their solution was to not wash them or get them wet, and coming from a dental hygiene background, all I could think about was how unhealthy that was for their eyes. I started testing prototypes of different weaves of organic fabrics on myself for about nine months to come up with a better solution. Finally, I landed on my first product, the EndureLash Organic Drying Cloth. And during that selection process, I stumbled upon (what would later become) the EndureLash Eye Makeup Removal Cloth as a less expensive and safe way to remove eye makeup. The Eye Makeup Removal Cloth works well with just warm water for people with allergies and sensitivities, but also works amazing with cleansers and oils.

Soon after I brought the EndureLash Organic Eye Makeup Removal Cloth to market, customers started asking if they could purchase the cloth even if they didn’t wear lash extensions. Women were stressing that they had sensitivities to eye makeup removers, were having issues with synthetic fibers from disposable wipes getting stuck under their contacts lenses, or they travel a lot and wanted the convenience of having an instant and reusable eye makeup remover, so I decided to create the Endure Naturals Brand! And of course the first product that was released to market was the Endure Organic Eye Makeup Removal Cloth!

On May 10th, 2017 I quit my 16 year medical device career to fully dive into Endure Beauty! Now I train with and work beside lash and makeup artist from around the globe! I’m not an actual lash artist, but I’m learning chairside from some of the best in the industry! Endure Beauty products are currently distributed all over the USA, Australia, Canada, and Europe! And we are continuing to develop new innovative products every day! Our next product will launch in April of 2018!

The backstory, heart, and soul of the brand is due to the tug I felt at my heart to help others “Enduring” next to a sick or dying child. I lost my daughter, Chyler, almost 8 years ago in a tragic accident. Ever since my drive has been to help build Family Rooms in hospitals which are an extension of the Ronald McDonald Charities. The rooms are a safe place for you to relax, pray, wash your cloths, or eat and drink, while you are enduring next to your sick or dying child without having to actually leave the hospital. I knew that the sales of my products would be a way to help build more of these rooms, and help fund the current rooms. Endure Beauty gives a percentage of proceeds to Chyler’s Family Room Projects, and Kids-n-Cars.Org at the end of each year! Endure Beauty is my way of giving back Hope to others who Endure for their child...and simply Endure for others! With Love, Endure in Pink!


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